If you've spent any time on the internet, you've probably heard of Google's evil ways, which are most-often associated with the amount of personal data the company collects and the privacy issues that come along with this practice.
"Big Brother is coming: Google, mass surveillance, and the rise of the 'Internet of Things'" - this is the title of a recent Salon article, which is hardly exceptional amongst online media outlets. Google is watching you. Indeed, the public image of the company is often shrouded in the Orwellian aura of terms like "surveillance" and "spying."
Google is not particularly secretive about collecting user information, and online privacy advocates have documented the extent of this practice exceptionally well. The internet giant does know a lot about you - your search history, location, the content of your emails and online storage; the list goes on and on and you can watch this video by Alltime Conspiracies to find out more on this topic.
While the "hows" of Google's "surveillance" are well known, the "whys" are not often talked about. Google's business model and people's reactions to it provide a fascinating windows into the world that we inhabit.
So, why is Google collecting so much information from its users? Have you ever asked yourself why the company provides all these great services for free?